Communicating complexity with clarity
Hello! I’m Dan, a writer and content specialist based in Clapham in South-West London. After working in consulting and strategic communications for over a decade, today I help brands explain what they do (and why it matters) through insight-led storytelling.
I love helping organisations big and small create clear and compelling messages. My approach is rooted in understanding business goals and turning them into unique and impactful narratives, and I’ve worked in a range of industries, including B2B technology, telecommunications, sustainability, financial services, and sport.
WHat I do…
I’m very flexible – I’ve worked on lots of different projects so I can adapt to your requirements and specific needs. But my focus tends to lie in these three areas:
Clear, confident copy that explains what you do without jargon or fluff. I have specialist experience translating technical, scientific and research-heavy topics into accessible content. I write short-form content designed to inform; insight-led blogs and articles which are built to bring credibility, authority and trust. My writing combines insight and instinct to make complex topics accessible and engaging – feeding into website pages and product explainers, for example. And I produce longer-form, narrative-driven copy which helps brands find the story behind their work and communicate in a way that feels human, coherent, and compelling – building thought leadership that positions organisations as credible voices in their field.
I can also help you bring that copy to life. I have experience with a range of platforms, tools, and channels – whether that’s social media, website, email, or a fully integrated communications program.
Are you struggling to find the story behind your work? Do you want a thought leadership approach that positions you as as outstanding in your field, but you don’t know where to start? Perhaps you just need proofreading and editorial from an expert? With over a decades experience in consulting, research, and strategy for global brands and organisations – this is where I can help.
A few examples of my work…
SEO-optimised, insight-led blog for provider of AI-powered SaaS solutions (client: Jon Aspinox Writes).
Research-driven article on workplace wellbeing strategy, a partnership between Accenture and the World Economic Forum.
Web copy for an AI-driven sports analytics firm.
A series of technical blogs for a distributor of scientific instruments and materials.
A long-form research report, a partnership between Accenture and the United Nations Global Compact.
Reviews
“Dan writes with wit and clarity, and he learns fast. I’ve found him indispensable as I expand my copywriting business”
Jon Aspinox – Managing Director (Jon Aspinox Writes)
“Dan has played a huge role in elevating Graces’ voice and visibility. His work across our internal comms and external social media has significantly raised the club’s profile and strengthened how we connect with our community. His storytelling and audience engagement has made a real, tangible difference to the club.”
Krishan Sachdeva – Chair (Graces Cricket Club)
“Dan quickly got under the skin of what we do and turned a complex product into clear, compelling website copy. The result was sharper positioning and a site that actually sounds like us.”
Graham Savage – CEO and Founder (gameplAI)
more ABOUT ME
You probably didn’t ask, but I’ll tell you anyway. I took an unconventional path to copy, content, and editorial strategy – channeling my all-round curiosity by studying Physics at the University of Birmingham. My first job was at Nokia, consulting on marketing planning and insights in a bid to sell as many smartphones as possible. After much turbulence when Microsoft opted to acquire Nokia’s handset business, I worked briefly in telecommunications market research before enjoying 6 years in Accenture’s global research team, delving into fascinating technology and sustainability topics while also helping the run the UK triathlon club.
I loved translating complex data and concepts into content that people actually want to read. I enjoyed helping brands shape their message, find the right tone, and communicate in a way that is both compelling and evidence-based. So after leaving Accenture, I decided to focus on doing just that.
I love sport – I’m the social media and publicity officer for my local cricket team, and I lead communications for my cycling club. I love a run and a cycle (a swim, less so), but I did manage to complete my first full Ironman in Austria earlier this year.
shropshallwrites 